Ferry Marcellis, co-founder, and CEO of Act-3D, the parent company of Lumion, the fast emerging standard for rapid, hyper-realistic 3D videos, images, and 360-degree panoramas. Today Lumion’s under the radar growth throughout design firms of all sizes—from sole proprietorships to the world’s top 100—has revolutionized workflows and client presentations. Why the shift to Lumion? What differentiates it from other rendering tools? How does it transform the art of what’s possible for designers? Marcellis offers his views.
Today 61 of the top 100 architect companies in the world are Lumion customers. How do you explain this broad global acceptance?
Software is not something architects necessarily love to work with. So our goal from day one was to offer a design tool that doesn’t fight you. Rather, it works with you as an architect to bring your ideas to life quickly and easily with uncompromising style and precision. Lumion is much more than just a rendering tool. From a built-in video editor to output on your phone and much more. Lumion tries to bring a complete package. Our website is packed with dozens of first-person accounts of the surprise and delight that greets first-time Lumion users. I think anyone who has faced the steep learning curve of other 3D rendering tools will find Lumion is an absolute revelation.
